Open to Marketing & Business Development roles

Turning campaigns
into qualified pipeline.

I am Onkar Rajesh Thorat — a Marketing Executive in Pune with 1.5+ years of running end-to-end digital campaigns, generating B2B leads and converting them through the Zoho ecosystem. Demos, quotations, follow-ups, delivery — I own the journey from first click to signed customer.

Let’s talk Resume
Onkar Rajesh Thorat
OT
Channels run 5+ LinkedIn · Meta · YouTube · Email
Zoho stack 6 apps CRM · Campaigns · SalesIQ
1.5+ Years in marketing & BD
3 National expos represented
6 Zoho products worked in
8.39 MBA Marketing CGPA
01 — About

Marketing measured in revenue, not impressions.

I am a results-driven Marketing Executive with 1.5+ years across digital marketing, business development, lead generation, CRM management and customer engagement. My day runs the full width of the funnel: building the campaign, capturing the lead, nurturing it, demoing the product, quoting it, and coordinating the team that delivers it.

Most of that work lives inside the Zoho ecosystem — Zoho Social, Marketing Automation, Campaigns, CRM, SalesIQ and Commerce — which lets me tie every campaign back to a pipeline number instead of a vanity metric. I care about the part where marketing stops being a cost centre and becomes the reason a deal closed.

Away from the dashboard, I am the person on the expo floor: booth branding, collateral, conversations with prospects, and the follow-up sequence that turns a badge scan into a qualified opportunity.

02 — Experience

Where I have been building pipeline.

Marketing Executive

ITOT Cloud Systems Pvt. Ltd. — Pune

Jan 2025 — Present

ITOT Cloud Systems is a Zoho Premium Partner specialising in digital transformation and business automation solutions.

  • Managed end-to-end digital marketing — social media, email marketing, marketing automation and CRM operations across the Zoho ecosystem.
  • Generated and qualified B2B leads through digital campaigns, ran product demonstrations, and converted business opportunities into sales.
  • Prepared quotations, managed client follow-ups and coordinated with implementation teams, ensuring smooth project execution and customer satisfaction.
  • Executed multi-channel campaigns across LinkedIn, Facebook, Instagram, YouTube and email to improve brand visibility and customer engagement.
  • Collaborated with sales, marketing and technical teams to drive business growth through strategic, customer-focused initiatives.
Digital Marketing Lead Generation Zoho CRM Marketing Automation B2B Sales

Marketing & Event Coordination

On behalf of ITOT Cloud Systems Pvt. Ltd.

Expo Floor

Represented the company at Automation Expo 2025, Automation Expo 2026 and Factory Automation Expo 2025.

  • Engaged prospects on the floor, generated qualified business leads and promoted Zoho business solutions.
  • Managed exhibition planning, booth branding, marketing collateral and customer interactions.
  • Coordinated with internal teams end-to-end for successful event execution.
Event Coordination Booth Branding Prospecting
03 — Process

How a click becomes a customer.

The funnel I run day to day — every stage has an owner, a tool and a number.

  1. 01

    Attract

    Multi-channel campaigns on LinkedIn, Facebook, Instagram, YouTube and email to put the brand in front of the right B2B audience.

    Zoho Social · Zoho Campaigns · Canva
  2. 02

    Capture

    Landing pages, forms and live chat turn interest into contactable leads that land straight in CRM — no spreadsheet gaps.

    Zoho SalesIQ · Zoho CRM
  3. 03

    Qualify & Nurture

    Automated journeys plus human follow-up separate the browsers from the buyers before sales time gets spent.

    Zoho Marketing Automation
  4. 04

    Demo & Quote

    Product demonstrations mapped to the prospect’s actual workflow, followed by clear, fast quotations.

    Product Demo · Quotation Prep
  5. 05

    Close & Deliver

    Convert, then hand over cleanly — coordinating implementation teams so the customer’s first 90 days match the promise.

    Client Relationship Management
04 — Skills

The toolkit behind the numbers.

Marketing & Growth

  • Digital Marketing
  • Social Media Marketing
  • Email Marketing
  • Campaign Management
  • Marketing Automation
  • Lead Nurturing

Sales & Clients

  • Business Development
  • B2B Sales
  • Lead Generation
  • Client Relationship Management
  • Product Demonstration
  • Quotation Preparation

Zoho Ecosystem

  • Zoho CRM
  • Zoho Marketing Automation
  • Zoho Campaigns
  • Zoho Social
  • Zoho SalesIQ
  • Zoho Commerce

Execution & Tools

  • CRM Management
  • Sales Support
  • Event Coordination
  • Microsoft Excel
  • Google Workspace
  • Canva
Also strong on Customer Engagement Communication & Presentation Negotiation Skills
05 — Education

Marketing, studied and applied.

2024 — 2026

MBA — Marketing

Smt. Kashibai Navale School of Business Management, Pune

CGPA 8.39 / 10
2021 — 2024

BBA — Marketing

Haribhai V. Desai College, Pune

CGPA 8.18 / 10
06 — Contact

Got a product that needs a pipeline?

I am open to Marketing Executive, Business Development and Digital Marketing roles — in Pune, Maharashtra or remote. Send a message below, or reach me directly.

Send a message

Your details go straight to onkarthorat600@gmail.com — never shared.